Gemma Collins has been known for her blonde locks ever since her introduction to the public eye in The Only Way Is Essex.
Birthdays are a good time for a change, however, and the GC opted for a big change of her own.
Taking to Instagram, Gemma debuted her bubblegum pink hair as she partied in preparation for her birthday on Wednesday.
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In Insta vids alongside the legendary DJ Fat Tony, Gemma matched her new hair with a hot pink headpiece, eyeshadow, and lipstick, and addressed her fans: "So guys, sorry I've been quiet on the Gram, but it is my birthday on Wednesday and to celebrate I've got the one, the only, DJ Fat Tony. I can't believe it, he's coming to do my birthday gig, I am so made up it's a dream come true."
In another clip, Gemma spoke to her friends at a party, explaining how much the DJ's presence meant to her, explaining that he's "someone that I've followed for a long time.
"And while I had a trapped nerve his drop got me through the pain and I was like 'Do you know what, I'm going to message him and ask him to do my party, he's never going to say yeah'... DJ Fat Tony said 'yeah.'"
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She continued: "I will never forget this, you have made me so happy. I am your biggest fan, I love you, and not only that your story is so touching, so humbling. You are an amazing human being and God will be good to you."
Happy birthday to GC, keep on proving that blondes pinks have more fun!
The Only Way Is Essex airs on ITVBe.